How to Add Extra Information About Your Book to Your Amazon Listings

Let’s face it, the Amazon Listing for a particular book is a bit thin really. It comprises mostly the product description and a few tags too but we all know how important rich data is as well and it’s worth knowing that Shelfari, another of the social networks for readers, allows you to add extra…

Which flavour do you prefer? WordPress.com or WordPress.org

WordPress is the ice-cream of website development software with two different flavours to choose from. The vanilla, if you like is the free and hosted version you’ll find at wordpress.com (like this particular blog); the strawberry is the self hosted version you download and host yourself that you can pick up for … well ……

The most important marketing lesson you will ever need to know

Marketing and advertising are not the same thing! Yes, I know you already know that, but I do just want to reiterate it just in case it was missed. Marketing and advertising are not the same thing! I can hear you asking “But what does that mean in practice?”; and in practice it means that…

How Authors and Writers can use LinkedIn Effectively – Applying LinkedIn Applications

UPDATE: This post has now been superceded by a post about the use of Rich Media in profiles. LinkedIn removed all applications from it’s platform in December 2012. This is the second of my mini series that aims to give writers and authors a better understanding of how they can use LinkedIn more effectively to…

How Authors and Writers can use LinkedIn Effectively – Your Profile

I’m a big fan of LinkedIn, so much so that I even wrote a book about it called LinkedIn Made Easy, but that’s another story 🙂 In that book I have a range of ‘recipes for success‘ which explains what people can do to achieve specific objectives on this most professional of networks. However, it…

Need a hand to get yourself in front of an audience to promote your book?

The importance of actually getting in front of an audience cannot be underestimated.  One of the most effective ways to get your message across is to undertake readings at as many different locations and venues as possible.  Opportunities exist at local bookshops, reading groups and libraries.