Three simple rules to help businesses (and authors) network effectively on Facebook

The majority of businesses say that their business growth comes as a result of word of mouth, they rely on referral marketing to get new clients, but few of those businesses have a strategy. Many businesses also have a Facebook presence of some description but once again they simply sit back and wait for it…

Six ‘must have’s’ for an author’s website

Six ‘must have’s’ for an author’s website

I’ve been doing some trawling round the web recently, looking especially at author’s websites and during the course of my travelling I’ve noticed that there is not much consistency about the way that they operate/function. Given that in my other life I have my own web development company and work as a social media strategist…

And on the subject of a marketing plan for your book ….

And on the subject of a marketing plan for your book ….

Yesterday, I began to talk about book marketing 101 which in many ways is no different from any other sort of marketing; you know the sort of thing, what can I do to get my book/product/service/dog noticed by the right people at the right time who are likely to take the action I want them to…

How to make the ‘social’ in the social web work for your brand new book

I’ve been writing for a long time now; five non-fiction books written since 2005 and one short story (I’m also working on my first novel – but that’s a whole different kettle of fish it seems).  All are self published and one is a top seller on Amazon in the UK and the US, it’s…

Please don’t add me as a connection on LinkedIn unless you REALLY mean it!

Please don’t add me as a connection on LinkedIn unless you REALLY mean it!

It’s not the numbers that count on LinkedIn but the relationship and being connected for the ‘right’ reasons. I get lots of canned ‘I’d like to add you to my professional network‘ messages that almost everyone sends.  My immediate thought is always, ‘No you wouldn’t, if it were professional, you’d approach this in a professional…

The Strategy behind the Profile (and 70 slides later ….!)

Okay, so 70 slides later ….. yes really and the half hour presentation I gave to the Brilliant BusinessXchange is over …. phew I hear you say.  Well I enjoyed myself and I’ve been told on Facebook that at least one person found my littering the floor as I finished each sheet quite funny.