Impact! A new model for digital change and transformation

Impact! A new model for digital change and transformation

Over the last few years I’ve worked with many different change management and communication models. I’ve adapted them and they have undeniably demonstrated real value for the clients I’ve worked with. But there was always something I couldn’t shoehorn in, one essential element that just didn’t seem to fit well enough.

5 simple questions for a user focused case study

5 simple questions for a user focused case study

This article originally appeared on my LinkedIn profile here: 5 simple questions for a user focused case study. Broadly, there are two types of advertising, they can be described as ‘aspirational’ (think the latest iPhone) and ‘girl or boy next door’ (someone just like me). One of the many reasons they are so effective at…

Why ‘personal thinking’ matters when it comes to user adoption

Why ‘personal thinking’ matters when it comes to user adoption

This article originally appeared on my LinkedIn profile here: Why personal thinking matters in user adoption and engagement. If you’re unsure what ‘personal thinking’ is just sit back for a moment and allow your mind to empty (as far as it’s able to), watch the thoughts flow in and out, spot the ones that settle…