Back in 2018 when I was still working at Dorset County Council I wrote a LinkedIn article about the influence method of change management and how successful it had been despite a limited budget.
Ghengis Khan was the much maligned founder and first Great Khan and Emperor of the Mongol Empire. He was feared and he was ruthless, pretty much across the world he conquered what he said went .. there were not questions asked!
In its broadest sense user adoption is the process by which people are encouraged to change their behaviour in some way. Although the process is old, the terminology is relatively new and is often heard when some sort of technology is being introduced that changes a way someone does something.
The latest communication sites may be the first time some companies have given staff a space to share their thoughts in a ‘public’ (albeit organisation focused) online space that isn’t Facebook, Twitter, Instagram or LinkedIn.
Over the last few years I’ve worked with many different change management and communication models. I’ve adapted them and they have undeniably demonstrated real value for the clients I’ve worked with. But there was always something I couldn’t shoehorn in, one essential element that just didn’t seem to fit well enough.
People who know me know that I’m particularly addicted to the influence model of adoption and change management. What this means is that, rather like getting business by referral, your company needs to identify it’s influencers and engage with them.
This article originally appeared on my LinkedIn profile here: Creating the ideal digital champion’s network. If you’ve ever been to any well-run business network, you’ll know that they all share three characteristics:
This article originally appeared on my LinkedIn profile here: Creating a culture of influence. Every revolution begins with just one person, someone who decided things needed to change and inspired other people to join them in the endeavour.
This article originally appeared on my LinkedIn profile here: 5 simple questions for a user focused case study. Broadly, there are two types of advertising, they can be described as ‘aspirational’ (think the latest iPhone) and ‘girl or boy next door’ (someone just like me). One of the many reasons they are so effective at…
This article originally appeared on my LinkedIn profile here: Why personal thinking matters in user adoption and engagement. If you’re unsure what ‘personal thinking’ is just sit back for a moment and allow your mind to empty (as far as it’s able to), watch the thoughts flow in and out, spot the ones that settle…