It would be difficult to imagine anyone who hasn’t heard of Facebook these days. It is one of the worlds top social networking sites, regularly trouncing even the mighty Google in the rankings. And yet, most people still think of it as something for the younger generation, where they talk about their latest adventures and mis-adventures with their friends. It is true that the vast majority of people use it purely to keep in contact with the people that they know, and yet, there is an vast untapped reserve of opportunity awaiting those who decide to take it one step further.
I’m slowly bringing order to this blog and below you’ll find a set of links to all the articles I have written over the years about Facebook, the things I use it for and suggestions about how you could use it for marketing your book or other products and services. I’ll add to this particular page whenever I write something new – ensuring that all the links to Facebook are kept together.
I’ve been asked to provide more information about how to use Facebook as an Author, and I will be writing posts about the actions you can take to make your profile more effective; however when I spotted this video on YouTube I thought that it was worth sharing, because it answers a question that many people have, which is how can I make the best use of my time online.
By the time this post goes live I’ll be part way through the presentation that inspired it. I promised several weeks ago that I’d share with you the very simple scheduling tools I use to try to make my life easier and here they are. You can view the presentation I’m giving at the BusinessXchange Creative Cooperation event in Dorset today below and I’ll try to distill the main points within the post. If you’d like to download my example sheets then you can find links to them at the end of the post.
I’m in the middle of a series of weekly (?) posts about how Authors and Writers could use LinkedIn more effectively if they wanted to and tomorrow I’ll be putting up a post about the Top Ten Groups for Writers and Authors.You can read the earlier posts on the Marketing for Authors and Writers page.
I’ve noticed two things from the posts I’ve already written; first very few people have commented on the posts and secondly those that have, have been less than enthusiastic. This makes me think that perhaps most writers and authors feel that LinkedIn is not their network of choice because they want to spend as much time as possible building that elusive Author Platform where they can connect with their fans quickly and easily. I would surmise that most seem to feel happier on Facebook, Twitter, Goodreads, Shelfari or their Blog. It seems that LinkedIn may be dismissed because it’s for business and professionals and it’s not a fun, happy ‘share my cute photo of a cat’ sort of place.
I’m here to burst that bubble and I’m hoping that today’s post may just begin a process of swinging your opinion around just a little in time for tomorrow’s clincher.
Whilst I have mixed feelings about Facebook, especially in light of the way they are now requiring Page’s to pay to promote their updates to all their ‘Fans’ (see this article for more info if you’re interested: posts-on-facebook-pages-not-showing-to-everyone-that-likes-you) it is still a force to be reckoned with and provides some great benefits to people who become active on it to support their business.
I’m going to make a huge assumption here and that is that you are hoping that your writing will eventually pay off in some way and that you aren’t doing this just for the love of writing. I could be wrong but writing for the sake of writing, without any sort of recognition of ‘success’ (whatever that may mean to you) will eventually pale alongside the need to do other things that are considered more important.
Here’s a simple story of how social media works in practice and how I found a new supplier on Facebook quite by accident.
The majority of businesses say that their business growth comes as a result of word of mouth, they rely on referral marketing to get new clients, but few of those businesses have a strategy. Many businesses also have a Facebook presence of some description but once again they simply sit back and wait for it to happen. These activities apply not only to businesses, but to any one who is looking to engage with people they do not already know on the medium that is Facebook – so this is as much for all you Authors out there as it is for everyone else too.
When I was a child I looked forward to Christmas and birthdays with much anticipation because I knew that I would be showered with gifts from family and friends. However, one of the small inconveniences that my mother insisted on was that we neatly noted down who had sent the gift so that we could then spend a day following up with thank you letters. At first those thank you letters were written by my mother with a drawing (actually, more a scribble) from my siblings and I, later we progressed to writing our name, in large red crayon normally and finally we were tasked with the responsibility of managing our thank-you notes ourselves, choosing the day we wrote and then posted them.