Creating the perfect author business card

Creating the perfect author business card

Many years spent running my own business and attending hundreds of networking events over the years has taught me the importance of having a great business card. However, many authors and writers don’t tend to think of themselves as ‘being in business’ and as a result often neglect one of the essentials in a marketing…

About the author – why it matters in your latest book

About the author – why it matters in your latest book

If you’re like me then you probably have a whole load of different books on the go. I’ve a pile that consists of the review copies for my Thursday Thronger’s, business books, social media analysis and fiction in a variety of genres. With just a couple of exceptions, I rarely follow specific major authors. If…

Understanding why anyone will want to read your book

Understanding why anyone will want to read your book

This is the latest post in my off-on book marketing plan series and I’m hoping to encourage everyone to take a slightly different look at their book; the reason is that we all need to be realistic in understanding what it is that makes our book different from others that the reader could choose. It…

Where are my readers? And other infrequently answered questions for authors.

Where are my readers? And other infrequently answered questions for authors.

Last week I introduced you to the concept of creating a marketing plan for your book with the post  … and on the subject of a Marketing Plan for Authors! You will need to read it before we carry on as it introduces you to six important helpers in your arsenal to get your book…

Six ‘must have’s’ for an author’s website

Six ‘must have’s’ for an author’s website

I’ve been doing some trawling round the web recently, looking especially at author’s websites and during the course of my travelling I’ve noticed that there is not much consistency about the way that they operate/function. Given that in my other life I have my own web development company and work as a social media strategist…

And on the subject of a marketing plan for your book ….

And on the subject of a marketing plan for your book ….

Yesterday, I began to talk about book marketing 101 which in many ways is no different from any other sort of marketing; you know the sort of thing, what can I do to get my book/product/service/dog noticed by the right people at the right time who are likely to take the action I want them to…