This week, I’m in conversation with Lin Treadgold who joined me in 2013 with her first book, Goodbye Henrietta Street. Lin is a member of the Romantic Novelists Association. She’s now working on her third and fourth novels,
If you’re like me then you probably have a whole load of different books on the go. I’ve a pile that consists of the review copies for my Thursday Thronger’s, business books, social media analysis and fiction in a variety of genres. With just a couple of exceptions, I rarely follow specific major authors. If they don’t have an About the Author page then I might miss out on reading other things they have written, if I enjoyed the book I picked up. With one, there is every chance I might just go and get something else from them too.
This is the latest post in my off-on book marketing plan series and I’m hoping to encourage everyone to take a slightly different look at their book; the reason is that we all need to be realistic in understanding what it is that makes our book different from others that the reader could choose. It is this difference which is your USP or unique selling proposition.
If you’ve followed this blog for a few weeks now then you probably will have noticed that alongside my writing I’m a social media strategist by profession. I have my own web design and social media management company and I’m forever banging on about how to do this, that or the other when it comes to promoting our books. Now, this doesn’t make me an expert by any means but I thought that perhaps it might be worth sharing on a single page the various posts that might be loosely termed ‘marketing’ of one sort or another.
Last week I introduced you to the concept of creating a marketing plan for your book with the post … and on the subject of a Marketing Plan for Authors! You will need to read it before we carry on as it introduces you to six important helpers in your arsenal to get your book into the right hands.
So, you’ve finished ‘the book’ and you are now ready to move on to the next stage that is generally called marketing. You may have published your book yourself or you may have a contract with a publisher, either way the vast majority of the work now lies before you rather than behind you – sorry if I’ve burst any bubbles with that little statement, but that’s the reality of an authors life.
I’ve been doing some trawling round the web recently, looking especially at author’s websites and during the course of my travelling I’ve noticed that there is not much consistency about the way that they operate/function. Given that in my other life I have my own web development company and work as a social media strategist for said business and it’s clients I thought I’d just put together a list of the things I think every authors website must have.
Yesterday, I began to talk about book marketing 101 which in many ways is no different from any other sort of marketing; you know the sort of thing, what can I do to get my book/product/service/dog noticed by the right people at the right time who are likely to take the action I want them to take such as buy book/buy product or service/take dog off hands etc….
It would be fair to say that for most authors and writers the act of writing books (and other things) is the part of their job that they are keen to be doing. I know that this is the case because I’ve talked to a lot of authors in my time, I am one myself, and without doubt the thing they all complain about the most is the amount of work it takes to get their book (or books) to be seen in front of the right audience at the right time.
There are only three ways you can increase your income – whether you are online or offline; you can either increase the number of visitors through the metaphorical door, you can increase your prices or you can increase the number of times that the customers you already have buy from you.