Social media marketing

The world is a’changin as the song goes; and this is even more in evidence when we consider the massive alterations that access to the Internet has given us in terms of connecting information and people together. In to this world we have added richness in the form of social media. It can sometimes feel that we’ve been catapulted into a world where we can literally talk to anyone anywhere at any time – and what’s more, we don’t even need to know them first. The rules of the game, it seems, have changed.

Or have they?

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MYTH: If I write it they will come; REALITY: No they won’t

I’ve been wandering round a few blogs recently because of various activities I’ve been involved in, I’ve also been social media spotting too and there seems to be a bit of theme developing. Perhaps I ought to explain further before I try and head into this post! Working as a social media strategist I often advise clients to work with the social networks, to write blog posts and to share on the social networks; I hope I take them through a process which involves them learning how to ‘have a conversation’ in whichever network they happen to find themselves.

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Social Media: Age vs Experience, does it really matter?

There is great debate that takes place among those who work online and its premise is that the younger you are, the better you ‘get’ social media. I’d like to consider and challenge some of the basic assumptions that this attitude creates.

On the 20th July 2012 a young student called Catherine Sloane published a blog post entitled ‘Why Every Social Media Manager Should be Under 25’. The post achieved notoriety among many different demographics and across a variety of sectors. I really don’t feel a need to link to it as it was designed to be great link bait, that is its sole purpose was to get people linking and sharing a piece of content in a viral nature, with the result that the website hosting it gets a better result on the search engines. What is perhaps more interesting is that searching for that specific title doesn’t bring up the article itself, but rather a whole host of articles about it.

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LinkedIn Endorsements vs Recommendations

There has been a lot of activity on LinkedIn recently with the introduction of their brand new feature, endorsements. It’s the logical extension of a profile that now lists the skills that people have. But what exactly are skills (as understood by LinkedIn), and what are the endorsements that go with them? And how do they compare with Recommendations?

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Creating a Social Media Schedule

By the time this post goes live I’ll be part way through the presentation that inspired it. I promised several weeks ago that I’d share with you the very simple scheduling tools I use to try to make my life easier and here they are. You can view the presentation I’m giving at the BusinessXchange Creative Cooperation event in Dorset today below and I’ll try to distill the main points within the post. If you’d like to download my example sheets then you can find links to them at the end of the post.

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Please help me to help you get your message and writing to a wider audience

I’m going to make a huge assumption here and that is that you are hoping that your writing will eventually pay off in some way and that you aren’t doing this just for the love of writing. I could be wrong but writing for the sake of writing, without any sort of recognition of ‘success’ (whatever that may mean to you) will eventually pale alongside the need to do other things that are considered more important.

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The top 10 lists for writers and authors to follow on Twitter

If you’re a writer you will almost certainly have a blog and a Twitter account because let’s face it, Twitter and blogging were built with writers and authors in mind. Sometimes though it may seem as if you are writing into the wind, with your words drifting off into the distance without catching on anything or anyone at all. However, there is always something you can do about things like this and I thought I might start with a run down of the top ten writers lists to follow on Twitter.

You may well be asking why writers lists and not writers themselves?

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What is Business Social Intelligence?

Business Social Intelligence is a phrase I’ve coined that mixes Social Intelligence with Social Networking for Business.  Daniel Goleman certainly didn’t intend that this mix be created when he first wrote his book Social Intelligence.  In that book it refers principally to one’s personal relationships in the real world and how one interacts with others socially.  He talks about their being seven different aspects to Social Intelligence and over the next few weeks I’ll be demonstrating and explaining how you can take your Social Intelligence online and into networks like Facebook, Twitter and LinkedIn.

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