I’ve been wandering round a few blogs recently because of various activities I’ve been involved in, I’ve also been social media spotting too and there seems to be a bit of theme developing. Perhaps I ought to explain further before I try and head into this post! Working as a social media strategist I often advise clients to work with the social networks, to write blog posts and to share on the social networks; I hope I take them through a process which involves them learning how to ‘have a conversation’ in whichever network they happen to find themselves.
But, and here’s the subject of the post, I’ve noticed that there seems to be quite a lot of expectation that writing the blog post or status update means that everyone will come flocking to their metaphorical door; when this doesn’t happen the would be ‘publisher’ dismisses social networking as something ineffective, that doesn’t work; they don’t realise that they have only taken the first step on a long journey.
How many blogs have you come across where there isn’t a single comment left on anything that has been added? How many Twitter accounts or Facebook pages have you seen where no-one ever says anything? It’s odd isn’t it and I guess it’s the myth coming out to bite people where it hurts.
Perhaps one of the problems is producing the right sort of content for both blogs and updates. You know the sort of content that people might actually want to read. In fact most blogs I come across have this as a core problem, no one leaves a comment because they can’t say anything, as the post doesn’t really take them into account. The same is true of status updates. Lot’s of them are all about ‘me’, rather than about ‘you’.
Then there is reaching out to others. It’s only this way that they can get the interaction and engagement that one of these accounts needs to make them vibrant, living entities in their own right. Now, I don’t know about you but if someone helps me out by sharing something, commenting or engaging, then I will try to repay that in some way – either by reciprocating or by some other action. It seems to me that the world turns on reciprocity, at least that’s my experience of it.
I’d love to find out if anyone has anything different that has worked for them or what their top hints and tips to get people coming are.